You’re briefing a new brochure, event programme, or direct mail campaign. The visuals are locked in, the copy is engaging, but then your printer asks: “What paper stock would you like to use?”
It’s a common pain point for marketing departments – navigating the world of paper weights, finishes, and sustainability claims can be overwhelming. But making the right choice here can elevate your brand, boost engagement, and even improve ROI.
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What does GSM mean?
GSM stands for grams per square metre. It’s the standard measure of paper thickness and weight. Let’s take a look at what GSM paper is best for different projects:
- 100–120gsm: Ideal for letterheads or internal documents
- 130-170gsm: A good weight for flyers or inner pages of a brochure
- 200–300gsm: Premium flyers or posters
- 250-350gsm: Perfect for covers, postcards, or high-end invites
What is coated and uncoated paper?
Depending on your project, you should think about if you want you paper coated or uncoated, here is a simple breakdown of the difference between the too and their benefits:
- Coated paper (gloss, silk, or matte) has a surface layer that enhances colours and sharpness – great for visual impact.
- Uncoated paper has a more natural, tactile feel and is often seen as more premium, trustworthy, or sustainable.
Special finishes and textures
Adding a finish doesn’t just make your piece look better, it can make it feel better, too:
- Soft-touch lamination: Great for luxury brands
- Spot UV: Draw attention to a logo or key message
- Textured papers: Subtle but effective, ideal for high-end or heritage brands
The team at Treetop Design & Print can you to help you decide what would be the best finish or texture for your project.
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Sustainability With Treetop Design & Print
At Treetop Design & Print, we simplify the process by helping you navigate the growing range of sustainable paper options, including vegetable-based inks and low-energy printing methods. We provide expert guidance tailored to your specific project brief.
Choosing the right paper isn’t just a technical decision—it’s a creative one that can enhance your brand message. That’s why we offer hands-on support, from recommending the most suitable materials to providing samples, so you can sign off with confidence. With our help, sustainability and quality go hand in hand.
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