In a world where consumers and businesses alike are making more conscious choices, ethical branding has moved from being a nice-to-have to a business imperative. While many companies invest in sustainable packaging and carbon offsetting, one area that often flies under the radar is print, and more specifically, vegan printing.
Yes, you read that right. Traditional printing processes can include animal-derived ingredients, making printed materials incompatible with the values of vegan or sustainability-driven brands. If your business is serious about its ethical credentials, understanding vegan-certified printing is essential.
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What makes a print job vegan?
Vegan printing means that no animal products or by-products are used in the materials or processes involved. That includes:
- Inks: Many traditional inks use animal-derived glycerin or shellac (from insects). Vegan inks avoid these ingredients.
- Adhesives: Some glues used in binding or labels contain animal proteins. Vegan-certified options use plant-based or synthetic alternatives.
- Paper Coatings: Certain glosses and finishes can include animal derivatives for sheen or durability. Vegan coatings rely on sustainable, cruelty-free alternatives.
Why should your brand care?
Whether or not your company is vegan, your clients or customers might be. Ethical sourcing and production are now part of many B2B procurement policies, especially in industries like food, fashion, wellness, and education. Using vegan-certified printing:
- Aligns with Environmental, Social and Governance goals
- Builds trust with eco-conscious customers
- Demonstrates authenticity in your sustainability strategy
Vegan printing isn’t just about doing the right thing, it offers a combination of environmental responsibility, quality results, and brand credibility. For a business, vegan printing has many benefits:
- Sustainable: Vegan-certified printers are more likely to use low-VOC, water-based inks and FSC-certified or recycled paper.
- High quality: Ethical does not mean compromised. Modern vegan printing delivers vibrant, lasting results.
- Reputation enhancing: It’s a small but powerful proof point that your brand walks the talk
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Vegan Printing With Treetop Design & Print
We’re proud to be one of the few vegan-certified print providers in the UK. It’s part of our broader commitment to ethical, sustainable, and people-first marketing solutions.
If you’re rebranding, refreshing your marketing materials, or simply want to align more closely with your values, it’s worth rethinking how, and where, you print.
Get in touch below and let’s chat about how we can make your printing more ethical.
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