Print marketing remains a key component of the savvy marketer’s toolkit. With the right strategy, print provides an opportunity to stand out and create more focused, high-converting marketing campaigns. Though many have predicted the demise of print in the face of digital’s growth, marketers continue to find success with catalogues, direct mail, publications and other print materials.

In 2024 and beyond, ignoring print means missing out on a vital marketing channel. These are the leading trends we’re going to see more of in the year ahead.

Connected Printing

One of the biggest print marketing trends for 2024 is leveraging connected printing through QR codes, augmented reality and near field communication (NFC). Packaging and print materials are no longer isolated in the physical world – they can now seamlessly bridge to digital experiences.

Connected packaging that utilises QR codes or NFC tags allows brands to continue engaging customers post-purchase. Scanning a code on a product’s package can lead to questionnaires, special offers, games and more immersive brand experiences. Similarly, using QR codes in catalogues, magazines and brochures allows prints pieces to tap into digital’s benefits. Brands can drive traffic to landing pages, videos and other online content. The tangible print medium captures attention, while the digital connection provides metrics and nurtures continued engagement.

Minimalist Design

Another major print marketing trend is the move toward minimalism in packaging and print design. As retail shelves become more crowded and consumers are inundated with visual noise, minimalist design helps cut through the clutter. Brands like Apple have proven the power of minimalism to create standout packaging. Clean, whitespace-driven design directs focus onto the product and brand itself. Extraneous design elements are removed, allowing for better hierarchy and scannability for consumers seeking key info.

Minimalist print design also helps brands stand out when competitors still rely on busy, overworked layouts vying for attention. Savvy brands recognise that less is more in the form of clean design when it comes to direct mail which builds consumer trust and elevates perceptions of the brand’s value.

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Personalised Printing

One of the most powerful print marketing trends is leveraging personalisation through variable data printing. No longer is customisation exclusive to digital – print materials can now be tailored to specific recipients.

Variable data printing allows marketers to pull from CRM and customer databases to customise promotional merchandise, direct mail, brochures and more. Personal details like names, locations, purchase history and preferences can be integrated into print collateral to make content more relevant. As print production technology improves, expect personalisation to create more meaningful print experiences. When paired with digital tracking, personalised print provides a powerful combination in 2024.

Sustainable Packaging

Sustainability and eco printing will be a major priority in print marketing and packaging design in the year ahead. With consumer demand for eco-friendly products surging, brands need to prioritise sustainable practices.

Sustainable packaging uses renewable, recycled and recyclable materials. It cuts down on plastics and aims for carbon neutrality. Packaging also represents an opportunity to communicate sustainability efforts to customers. Design choices like visible recycled content, natural textures and tones further eco-friendly branding.

In 2024, sustainable packaging will be expected from customers rather than simply an added bonus. The brands that lead this charge will gain momentum.

Print On Demand

Print-on-demand services have continued to gain popularity and it shows no signs of slowing down in 2024. Businesses investing in printed marketing materials are making the most of on-demand printing in a bid to reduce waste and streamline their production processes.

But it also ties in with other trends in this list, such as personalised products as companies can respond to market demands swiftly without the need for larger-scale print runs. From branded apparel to office supplies, printed materials can elevate a business’ reputation among customers.

Print marketing is far from obsolete in our digital world. Though some view it as a relic, print provides unique advantages that digital channels struggle to match. Tactile media stands out and drives higher response rates when executed strategically. Most importantly, print still builds meaningful human connections, providing memorable brand experiences and tangible value.

For the latest in printing technology and design expertise, contact Treetop Design & Print today.

Great customer service, delivered on time producing a superb quality.Would definitely use again
Paul Sra
Paul Sra
I was extremely happy with Treetop Design and Print. I ordered some leaflets which looked fantastic and were ready the next day. Very professional company with friendly efficient service. I would be very confident to recommend them and will be using them again in future.
Joanne Dalziel
Joanne Dalziel
On behalf of Mansell McTaggart in Horsham, we'd like to say thank you to TDP for a superbly managed project in the production of our yearly magazine. By the nature of the property market, the flow of data change to TDP was dynamic and the design team were accurate, tenacious and highly communicative throughout. Up against a tight deadline leading up to the festive period, we couldn't have asked for more co-operation to help us get there. Superb service, quality output from both design and print channels and we are absolutely coming back again. Highly recommend TDP to small, medium and corporate businesses - they adapt to their customer needs with ease. Thank you for a great project, guys! :)
Diana Parker
Diana Parker
I ordered some trifold brochures and they are excellent quality - both print and feel. Very fast service and well packaged when delivered. I dealt with Will who was responsive to emails and friendly. I would definitely recommend.
Daniela Jara
Daniela Jara
Highly Recommend! We called Treetops Design Mid Afternoon on a Tuesday Morning and Managed to get all our products complete by the Next day for 9am! We got let down at short notice from another printers and Treetops Design took all the stress off us in the office. We are extremely impressed with how friendly the staff was especially Tyna. and the effort that went into the work was more then we expected. We will definitely use Treetops Designs in the future
Kilnstone Property
Kilnstone Property
Friendly and very knowledgeable printers with great attention to detail.
Heinrich Ferreira
Heinrich Ferreira
I needed to get some A5 leaflets printed for the next day: I called Treetop design at 09:00 in the morning and not only were they able to print my leaflets but they also quoted me the cheapest price. I sent the files to them and they provided a proof for my review before proceeding with the job. I was extremely happy with the result (the print was of a higher quality then the previous printer I had used).
Mike Bateman
Mike Bateman

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