In a world of social media, it’s tempting to focus your marketing on digital channels. However, direct mail is still a great way to complement your digital activity as unlike receiving an email, which can be easily deleted or overlooked, when a piece of physical mail is received it must be picked up and will almost always be reviewed before deciding what to do with it.

 

A study by Royal Mail reports that:

 

  • 94% of advertising mail is engaged with and only 6% is discarded or unopened
  • 87% of people describe mail as believable compared to 48% for email
  • 25% of UK adults bought something or made a payment or donation as a result of receiving mail
  • 27% of advertising mail stays in the home for over 4 weeks

 

If you have a direct mail campaign in mind, we would love to help. We offer a stress-free service, whether it be for a few personalised letters, a bulk mailing or variable data campaign. See more about our mailing fulfilment services here.

Please call on 01293 863131, we’re ready to help

Source: Royal Mail –

Guides and insights – Direct Mail: The marketing channel you might have missed | Royal Mail Group Ltd

 

 

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