Direct Mail: Looking for a new angle for your marketing?
In a world of social media, it’s tempting to focus your marketing on digital channels. However, direct mail is still a great way to complement your digital activity as unlike receiving an email, which can be easily deleted or overlooked, when a piece of physical mail is received it must be picked up and will almost always be reviewed before deciding what to do with it.
A study by Royal Mail reports that:
- 94% of advertising mail is engaged with and only 6% is discarded or unopened
- 87% of people describe mail as believable compared to 48% for email
- 25% of UK adults bought something or made a payment or donation as a result of receiving mail
- 27% of advertising mail stays in the home for over 4 weeks
If you have a direct mail campaign in mind, we would love to help. We offer a stress-free service, whether it be for a few personalised letters, a bulk mailing or variable data campaign. See more about our mailing fulfilment services here.
Please call on 01293 863131, we’re ready to help
Source: Royal Mail –
"*" indicates required fields